The most bizarre conversation I ever had with consultants — and what it produced
I was asked by two senior consultants to join a culture transformation project at one of the largest asset managers in the Netherlands. Before agreeing, I asked them one question:
"What do you actually want to achieve with our collaboration?"
Their answer was everything Facing The Challenge stands against:
"Take control together, bring in more consultants, and earn on volume."
I asked them to explain how flooding an organization with external people would serve the client. Silence. I asked what would happen managing dozens of consultants — availability, quality, continuity. More silence.
Then they asked the question that started everything:
"OK Robert… how would you do it?"
I come from the outdoor world. Experiential learning. People solving real challenges together. My job: watch how people collaborate, give direct feedforward, and through that feedforward create immediate room for something different — which means immediately different results.
They agreed. And it became an unprecedented success.
From day one, the organization's own people went all in. Real problems, real bottlenecks, real processes, real ownership. In short cycles they mapped As-Is and To-Be states, built concrete improvement actions and business cases, and calculated their own results.
After one year, we sat with the CEO. He looked at us and said: